Billions of people around the world spend hours watching television and movies. As a result, when it comes to advertising, a plain promotional video will no longer work. Gone are the days when the audience will just sit and absorb information passively. If you really want to create a good piece you need an interactive video. This brings many benefits with it. The most important one is that it will keep the audience’s attention throughout the video. It will make them interested in whatever it is that you have to offer. This is simply because you are taking the time to include them. People like knowing that they are being considered. Not only can it benefit the marketing of products, but it can also turn potentially boring conferences and seminars into something fresh and exciting. Whichever way you look at it this means more interest, which ultimately equals more sales.