Cockspur Rum

Cockspur Rum from Barbados where the brand has been produced since 1884, are to become the "Official Spirit of English Test Match Grounds" in a THREE YEAR deal that will see the brand occupying significant advertising placements at the Test Match Grounds from Summer 2008. 

The deal brokered by Frontiers Group, part of the essentially group, on behalf of the Test Match Grounds will secure Cockspur exclusivity in the spirits sector as well as a plethora of marketing benefits from international television exposure to product sales and sampling.

Announcing the partnership, Frontiers Group Sales Director Nick Hoyle said "We are delighted to announce Cockspur Rum as Test Match Ground Partner and look forward to welcoming them into the family of partners from 2008. Their enthusiasm and passion for cricket is second to none and we are confident that we will enjoy a very successful and enjoyable relationship."

David Smith, Global Brand Director commenting on the deal after West Indies 20/20 triumph over England at The Brit Oval last night said,

"Cockspur are proud to become Test Match Ground partners for the 2008-2010 domestic international seasons. Cricket is the perfect vehicle for Cockspur to link with as the brand expands its UK business. Cockspur look forward to bringing some Caribbean spirit to the Test Match Grounds."

Cockspur are also extending their sponsorship of the Cockspur Cup through to 2010 with the England and Wales Cricket Board.

Cockspur is available in selected Asda stores, through Somerfield and quality independent retailers. On premise trade can purchase the brand nationally via Waverley TBS.

For further information on Test Match Grounds / essentially group please contact Nick Hoyle on 0207 820 6017 or nick.hoyle@essentiallygroup.com