The Professional Jockeys Association Appoint Essentially

The Professional Jockeys Association (PJA) announces the appointment of Essentially as exclusive sponsorship agency.

Essentially have been employed, on a three year contract, to develop, sell and manage new partner packages, including sourcing a new PJA group sponsor.

The appointment comes at an exciting time for the PJA, having recently rebranded under the leadership of CEO Josh Apiafi. On the appointment, Apiafi disclosed, "I have worked with Essentially previously and have witnessed their unrivalled knowledge of the sponsorship market. We were keen to get them on board during an extremely important stage in the development of the PJA as we look to secure commercial partnerships with organizations outside of horseracing’s incumbent sponsors."

Matthew Vandrau, Managing Director of Essentially commented "The unrivalled television and press coverage that the jockeys receive in both and UK and International marketplace makes them a hugely attractive opportunity for brands to partner with. We are delighted to be appointed exclusive agency for the PJA and we look forward to working with them to deliver these partnerships and revenues that will benefit all PJA members."

The PJA, joins an impressive list of rights holders working with Essentially, including Lord’s, the Test Match Cricket Grounds, The IRB, The British & Irish Lions, The WRU Cirque de Soleil & The National Trust to name a few.

Notes to editor:

For further information on this press release contact Josh Apiafi, Chief Executive, The PJA

T: 01635 44102 M: 07841 899689 E: ja@thepja.co.uk

Matthew Vandrau         Essentially Group          020 78207000

Notes to Editors

The PJA Mission Statement

To promote, protect and represent the interests of professional jockeys both on and off the racecourse working with regulatory, industry and commercial bodies to secure agreements to the benefit of all and continually working in the best interest of British horseracing.

Visit www.thepja.co.uk